{"id":28,"date":"2026-07-31T14:53:53","date_gmt":"2026-07-31T14:53:53","guid":{"rendered":"https:\/\/diegocarrilloabanto.com\/?page_id=28"},"modified":"2026-08-04T02:53:48","modified_gmt":"2026-08-04T02:53:48","slug":"investigacion","status":"publish","type":"page","link":"https:\/\/diegocarrilloabanto.com\/en\/investigacion\/","title":{"rendered":"Research"},"content":{"rendered":"
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\n Investigaci\u00f3n Acad\u00e9mica & Liderazgo de Pensamiento<\/span>\n

Producci\u00f3n Cient\u00edfica & Modelos de Impacto<\/span><\/h1>\n

\n Publicaciones y working papers enfocados en la intersecci\u00f3n entre reputaci\u00f3n de marca, comportamiento del consumidor digital y din\u00e1micas de Employer Branding.\n <\/p>\n <\/div>\n<\/section>\n\n\n

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\n Systematic Literature Review (PRISMA)<\/span>\n 2026<\/span>\n <\/div>\n

The Anatomy of Outrage: A Systematic Review of Social Visibility and Brand Crisis (2018\u20132026)<\/h2>\n

Diego Alexis Carrillo Abanto<\/strong><\/p>\n \n

\n An\u00e1lisis sistem\u00e1tico de 45 art\u00edculos emp\u00edricos bajo el protocolo PRISMA. Examina la transici\u00f3n de quejas aisladas a \"online firestorms\", demostrando c\u00f3mo las crisis de valores\/morales destruyen el escudo protector de lealtad. Expone el efecto \"boomerang\" de la censura reactiva de comentarios y extiende la Teor\u00eda de Comunicaci\u00f3n Situacional de Crisis (SCCT) incorporando la matriz de selecci\u00f3n de influencers (\"Trusted Humanists\").\n <\/p>\n\n

\n Cancel Culture<\/span>\n SCCT Model<\/span>\n Online Firestorms<\/span>\n Influencer Selection Matrix<\/span>\n <\/div>\n <\/div>\n\n \n
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\n Estudio Emp\u00edrico \/ FinTech<\/span>\n 2025 - 2026<\/span>\n <\/div>\n

Determinants of Digital Wallet Adoption Among Gen-Z in Peru: A Perceived Usefulness and Risk Perspective<\/h2>\n

Carolina Afonso, Jorge Remondes & Diego Alexis Carrillo Abanto<\/strong> (ISEG Lisboa)<\/p>\n \n

\n Investigaci\u00f3n cuantitativa ($n=230$) basada en el Modelo de Aceptaci\u00f3n Tecnol\u00f3gica (TAM) para analizar la adopci\u00f3n de billeteras digitales (Yape, Plin) en la Generaci\u00f3n Z en Per\u00fa. Los hallazgos confirman que la utilidad percibida ($\\beta=0.263$) impulsa positivamente la adopci\u00f3n, mientras que el riesgo percibido ($\\beta=-0.320$) opera como un freno significativo debido a la baja confianza institucional en mercados en desarrollo.\n <\/p>\n\n

\n Digital Wallets<\/span>\n TAM Model<\/span>\n Gen-Z Behavior<\/span>\n SPSS Analytics<\/span>\n <\/div>\n <\/div>\n\n \n
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\n Theoretical Model \/ Workplace Ethics<\/span>\n 2026 (En Evaluaci\u00f3n)<\/span>\n <\/div>\n

When Brand Love Replaces the Paycheck: Employer Branding, Workplace Ethics, and the Substitution of Emotional Commitment for Monetary Compensation<\/h2>\n

Diego Alexis Carrillo Abanto<\/strong> (ISEG Lisboa)<\/p>\n \n

\n Desarrollo del constructo te\u00f3rico de Salary Substitution<\/em> Modela c\u00f3mo el valor del Employer Branding, el amor por la marca empleadora y el engagement \u00e9tico generan utilidad no monetaria, sustituyendo parcialmente las expectativas salariales monetarias de los colaboradores sin comprometer su desempe\u00f1o o esfuerzo discrecional.\n <\/p>\n\n

\n Employer Branding<\/span>\n Salary Substitution<\/span>\n Prospect Theory<\/span>\n Workplace Ethics<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
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\n People Analytics & Decision Science<\/span>\n

Transformando Datos de Talento en Estrategia de Negocio<\/span><\/h1>\n

\n Un enfoque riguroso y data-driven para medir la experiencia del colaborador, mitigar riesgos organizacionales y dise\u00f1ar entornos laborales de alto rendimiento.\n <\/p>\n <\/div>\n<\/section>\n\n\n

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Escucha Activa & NLP<\/h3>\n

\n Evoluci\u00f3n de las encuestas tradicionales a sistemas continuos de captura de sentimiento. Uso de an\u00e1lisis sem\u00e1ntico para anticipar el burnout<\/em> y la sobrecarga informativa antes de que afecten la operaci\u00f3n.\n <\/p>\n

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  • Encuestas de pulso en tiempo real.<\/li>\n
  • Procesamiento de Lenguaje Natural (NLP)\n .<\/li>\n
  • Mapeo de canales de mayor impacto.<\/li>\n <\/ul>\n <\/div>\n\n \n
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    Modelado Predictivo de Retenci\u00f3n<\/h3>\n

    \n Aplicaci\u00f3n de t\u00e9cnicas de *machine learning* y regresiones avanzadas para predecir el riesgo de fuga y optimizar el *Employee Journey* en momentos clave de la organizaci\u00f3n.\n <\/p>\n

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    • Modelos de regresi\u00f3n lineal y log\u00edstica (SPSS\/R).<\/li>\n
    • Identificaci\u00f3n ex-ante de *Flight Risks*.<\/li>\n
    • Dise\u00f1o de EVP adaptado a arquetipos de talento.<\/li>\n <\/ul>\n <\/div>\n\n \n
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      Utilidad & Salary Substitution<\/h3>\n

      \n Cuantificaci\u00f3n de la utilidad no monetaria generada por el Employer Branding, la cultura y la flexibilidad, analizando su compensaci\u00f3n frente a las expectativas salariales.\n <\/p>\n

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      • Modelaci\u00f3n de funciones de utilidad del trabajador.<\/li>\n
      • Medici\u00f3n de valor de marca empleadora.<\/li>\n
      • Optimizaci\u00f3n del retorno de inversi\u00f3n en bienestar.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n\n \n
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        Impacto de la Madurez Anal\u00edtica en la Organizaci\u00f3n<\/h3>\n
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        Dimensi\u00f3n de An\u00e1lisis<\/th>\n Enfoque Reactivo (B\u00e1sico)<\/th>\n Enfoque Predictive & Strategic (Data-Driven)<\/th>\n <\/tr>\n <\/thead>\n
        M\u00e9tricas Principales<\/strong><\/td>\n Tasa de clics, vistas y descargas de correos.<\/td>\n Sentimiento, adopci\u00f3n de cambios y ROI de comunicaci\u00f3n.<\/td>\n <\/tr>\n
        Gesti\u00f3n del Clima<\/strong><\/td>\n Encuesta anual est\u00e1tica sin acci\u00f3n inmediata.<\/td>\n Escucha activa continua e identificaci\u00f3n preventiva de riesgo.<\/td>\n <\/tr>\n
        Toma de Decisiones<\/strong><\/td>\n Basada en intuici\u00f3n de l\u00edderes o peticiones aisladas.<\/td>\n Basada en algoritmos de asignaci\u00f3n y modelos de utilidad.<\/td>\n <\/tr>\n
        Impacto en Retenci\u00f3n<\/strong><\/td>\n Alta rotaci\u00f3n involuntaria y fatiga comunicacional.<\/td>\n Reducci\u00f3n de hasta un 40% en rotaci\u00f3n voluntaria.<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Investigaci\u00f3n Acad\u00e9mica & Liderazgo de Pensamiento Producci\u00f3n Cient\u00edfica & Modelos de Impacto Publicaciones y working papers enfocados en la intersecci\u00f3n entre reputaci\u00f3n de marca, comportamiento del consumidor digital y din\u00e1micas de Employer Branding. Systematic Literature Review (PRISMA) 2026 The Anatomy of Outrage: A Systematic Review of Social Visibility and Brand Crisis (2018\u20132026) Diego Alexis Carrillo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"yoast_head":"\nInvestigaci\u00f3n, Papers & People Analytics | Diego Carrillo Abanto<\/title>\n<meta name=\"description\" content=\"Papers y modelos predictivos sobre Salary Substitution, Cancel Culture y FinTech Gen Z. 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